At Fuel Affect, design is one important element of the solutions delivered to you, whether it's with HTML, printing, or drawing. But before any design can take place, there are two additional, equally important aspects to the process: Power and creativity – specifically the power involved in creating this partnership and your project. This ignition or spark of ideas, leads to the creation of those ideas. With the client and designer working together towards one common goal (your company's introduction to the world), the end result is sure to impress and generate sales. Aesthetics, usability, functionality and consistency all play an important role in your customers' perception of your company. Those same guidelines are needed for a successful design solution. If my delivery is not sound, no one will know who you are. And no one will care who I am.